What Happened to Innovators?
Why is it that people believe lets plays are a successful way to become famous? Why is it that people believe doing what everyone else is doing is going to make them become successful? See I believe theres two types of people in this world, there are followers, and there are innovators. I'm writing this paper based towards YouTube lets players. See, when you create content theres two things you need to bring into aspect before you become successful. First off, you need to decide what audience your trying to reach. Most people who create lets plays believe they are trying to create content for everyone. Thats the first mistake they make which inevitably leads to their failure. Second is what problem is the content their creating trying to solve for others. If you create lets plays and don't receive many views, its not because your content isn't good, its because the problem your trying to solve has already been solved. Said problem is that your trying to entertain someone, but this has already been done. Whats the difference between you and the other millions of lets players? You may say your "funny" or your a "great" gamer. But in realization 99% of the time your channel doesn't succeed. Its the truth, the sad truth that cannot be denied.
So lets get in-depth a little more, what I'm trying to say is you can still do lets plays, but simply do something different. Solve a different problem. If you still don't understand let me try and explain it in a simpler example. Say if someone found the cure for cancer, developing or trying to find the same cure would stop all over the world. Someone wouldn't keep trying to develop that same cure, because whats the use? This is where you get into the littler things. See you can develop the cure for cancer, but differently. Maybe your cure is healthier for the human body, maybe your cure is cheaper and safer to manufacture. The point I'm trying to bring across is that basically everyone doing lets plays are trying to entertain a group of people who are already being entertained. They are being entertained by the people who started first. Thats why it would be near impossible to ever get the views and subscribers bigger YouTubers would get, due to the shear fact that they were first. They are reliable, if you had an option to watch an unknown YouTubers lets play, or a YouTubers lets play in which you've seen and been entertained by before. You'd obviously choose the one you've seen before, and the one your more comfortable with. In order to change the persons mind from clicking on the one their more comfortable with is you need to give them incentive, do something no one has done before. You start the new trend, you make people follow you, you innovate.
Finding the target audience is one of the most basic, but hardest concepts to bring across. When someone is trying to make content reach out to "everyone", they believe their gonna reach millions of views. This in realization will not work now a days with lets plays. Here's an example of what I'm trying to portray here. Amazon.com didn't start off by selling all types of commercial items. They started off by selling Web hosting services, like servers and website hosting. See, they reached out for a smaller audience of people who needed something, hence solving their problems. After they were able to grab a smaller audience, they had people to back them up. Here's an example in an example, if you were trying to build a wall, would it be easier to start all the way from the ground, with no materials and no workers? Or would you rather start wall that has progress put into it, materials already there, workers ready to work. Thats what amazon did, they understood that they had a small audience that had a problem in which amazon fixed it, and that audience would support them if they went into a different market. Not every single person would support them, but at least they had some people, rather then none at all. What I'm trying to get at here is you don't need to reach out for the general population, reach for something more specific. Then once you have an audience you can out reach more.
All I'm trying to say here is stand out of the crowd, be more then a follower, innovate. They aren't enough innovators in this world, and they are what develop the future. Innovators are those who are remembered. So ask yourself, do you want to stay a follower, or do you want to become an innovator.
- Justin L.